Turning Data Into Decisions.
Twenty-plus years translating what the data actually shows, not what people hope it shows, for media companies, advertisers, and the local businesses they serve. The numbers are rarely the problem. The interpretation usually is.
Corey Elliott Speaker · Researcher · Strategist
Book me to speakWhat I do
Most organizations do not have a data problem. They have a stack of studies nobody turned into a decision.
Speaking
Keynotes, breakouts, and workshops for media companies, agencies, and industry associations. More than twenty years of research experience delivered by someone with a theater degree. Nobody checks their phone.
Consulting
Research to strategy. Taking the study with piles of data and pulling out the decisions it was pointing at the whole time.
Research translation
Getting sales, product, and leadership reading the same numbers the same way, so the argument moves on to what to do about them.
Talks
Each one gets rebuilt around your market and your data before I walk on stage.
What the Data Actually Means
Misread stats, misleading averages, and the dashboards quietly telling you what you wanted to hear.
Why Customers Actually Make Decisions
The behavior underneath the numbers, and why people say one thing on a survey and do another with their money.
Turning Research Into Action
Closing the gap between the insight and the next step, which is where most research quietly goes to die.
Listen and watch
Data does not confuse people. Unclear interpretation does. I have been making that case since 2019, one episode and one whiteboard at a time.
Writing
Longer pieces on local advertising, research, and what the numbers are doing when nobody is watching them closely.
Contact
Speaking, consulting, or a question about a number you cannot get to sit still.